Consumer behavior changes constantly, and so do opportunities for lead generation. That’s why it’s important to periodically revisit your strategies for capturing leads to take advantage of evolving consumer behavior and technical trends. That said, in addition to establishing a strong online presence, referrals, word-of-mouth recommendations, tradeshows, and networking are all still excellent sources of lead generation. But whether you’re contacting with prospective customers in person or online, you’re going to want to keep track of them digitally. We call that lead management. Let’s walk through getting your business started with it, shall we?
Not only will this multiply the money you’re bringing in in a serious way, but it protects you against any sudden changes in the market or in your business. Remember that old saying about putting all your eggs in one basket? A few hours a week committed to just one or two of the following opportunities will put you in a much stronger position to be financially safe and independent.
Product qualified leads are contacts who've used your product and taken actions that indicate interest in becoming a paying customer. PQLs typically exist for companies who offer a product trial or a free or limited version of their product (like HubSpot!) with options to upgrade, which is where your sales team comes in. An example of a PQL is a customer who uses your free version but engages or asks about features that are only available upon payment.
If you live in an area where Uber or Lyft operate, why not become a driver? If you're looking to make some short-term cash, you can definitely rake it in by working for one of these popular car-hire apps. As long as your vehicle fits within the specifications of their program, and you have a clean license, you could do this on the side, especially if you're in a crunch for cash.
As you start regularly putting out content, you’ll hopefully start to build a bit of an audience. But to start seeing real money from YouTube you need to market your videos elsewhere. Share your channel on Twitter and Facebook. Distribute videos anywhere else you can think of. Also, interact with comments and build a community around the videos you’re making so people will share it with their friends.
If you have a fondness and talent for taking pictures you can make extra money online by becoming a stock photographer and selling your images to a stock photo company like ShutterStock or iStockPhoto. You’ll get royalties every time someone licenses an image you’ve submitted. To really be successful, build your own photography website to be able to showcase your portfolio and start getting higher-paid private corporate work.
VIPKid provides an international learning experience to children in China between the ages of 4-12. Headquartered in Beijing, the company offers fully immersive one-on-one English language instruction provided online by highly qualified teachers. The curriculum is based on the U.S. Common Core State Standards and uses a flipped-classroom approach to foster creativity and critical thinking skills.
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This guide will teach you how. Get Started
However, if you are seasoned online marketer, and you've built a substantial following, then marketing as an affiliate might be the right fit. Jason Stone from Millionaire Mentor has built a seven-figure business with affiliate marketing, while David Sharpe from Legendary Marketer has built up an eight-figure business by creating an army of affiliates that market products in collaboration with his team.
Unlike outbound marketing — television commercials, print advertisements, internet banners, email lists, and good old-fashioned cold calling, where you are proactive in your outreach to new customers — inbound marketing meets consumers where they want to be, providing the content and resources that will pull them into your business. The outbound style of casting broad nets for leads still has its place, but by and large inbound marketing has proven a more effective — and cheaper — means of generating quality leads.