On one specific project, one of the SEOs on my team was brought in during the wireframe stage. The entire product team held SEO-specific meetings every week to go over specific recommendations, taking them very seriously, and leaning on every word our team said. We were thrilled. We were hailing their efforts, promising big wins for the relaunch, and even hyping up the launch and it’s projected SEO results in the company SEO newsletter.
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I recently come across a case study where a newly found business was able to climb up high in search results without building links. Their strategy was to create a buzz for their main business term across social media platforms and they made people talk about it as well as visit their respective pages. In 2019, Do we have to look at various means through which we can improve our rankings without building links? What are your thoughts? I am sure Rank Brain also listen to what people talk about a brand or business than just identifying it through backlinks.
I second Rand's comment! Congrats on moving from the corporate world to the independent consultant. This is my goal for the near future. I too have been testing the waters of independent consulting, but it doesn't quite pay the bills yet! Sometimes I feel like I should find a mentor who has been where I am now and is where I want to go. Perhaps i'll find a few in this community over time!