Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
Really its just a matter of getting creative - grab a cup of caffeine and think for a minute about what resources you have to try to get some insight on your visitors (or target markets) and their needs before you dive in.  Think about how much time it might take you (or what the cost of the reports would be if you are going to buy some market research reports), and tack that onto your billing as an optional service.
Internet Marketing Ninjas is a full-service SEO company that offers everything you need to succeed online, all in one place. We provide a comprehensive collection of tools to help elevate your website to unprecedented success in all areas of Internet marketing. Check out some of our publicly available tools here, then find out more about our wide variety of Internet marketing services and how we can produce results that can make your business stronger and more profitable.
Over the next few posts, and starting with this one, I’m going to share with you a detailed 8-step process for creating your own SEO strategy (what I often refer to as an SRD (SEO Research Document)), beginning with defining target audiences and taking it all the way through some fairly comprehensive competitive research, search traffic projections, content strategies, and specific goals and prioritizations.
Keywords also vary widely in search intent and length. Short tail keywords like “Indian restaurant” may have large search volume, whereas long tail keywords such as “Indian restaurant serving breakfast in Chicago” will have lesser search volume. The SEO analyst’s job is to strike a balance between types of keywords and the amount of search volume behind them.

Does your page load quickly, or is it slow to appear? How does the loading time of your page compare to the loading time of another page? What is the actual speed your page loads at? Use this tool to analyze how long your page takes to load at a variety of connection speeds, to view what components of your page take the longest amount of time to load, and see a full breakdown of every component of your page. Also, use our cool "compare two pages" function to load your page side by side with another!
I second Rand's comment!  Congrats on moving from the corporate world to the independent consultant.  This is my goal for the near future.  I too have been testing the waters of independent consulting, but it doesn't quite pay the bills yet!  Sometimes I feel like I should find a mentor who has been where I am now and is where I want to go.  Perhaps i'll find a few in this community over time!
Although Bing Ads has intentionally made its experience as similar to Google Ads as possible to help advertisers make the transition or run complementary campaigns, one area Bing excels in is its reporting functionality. The Bing Ads Intelligence suite of tools offers some remarkable reporting, so if you’re serious about Bing Ads, be sure to explore Bing Ads Intelligence.

This SEO tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience when you broaden your keyword horizons. Use these phrases to modify and create new content as well as to optimize title tags, URLs, and internal linking structure. For a new insight into your keyword prospects, generate combinations to kick-start the brainstorming process.


Although Bing Ads has intentionally made its experience as similar to Google Ads as possible to help advertisers make the transition or run complementary campaigns, one area Bing excels in is its reporting functionality. The Bing Ads Intelligence suite of tools offers some remarkable reporting, so if you’re serious about Bing Ads, be sure to explore Bing Ads Intelligence.
Similar to Google Suggest – but with a lot more data – Soovle lets you see autocomplete suggestions instantly from not just Google, but several other sites including Wikipedia, Amazon, and YouTube. Very handy, but it’s worth noting that Google plans to cut off access to the autocomplete API in the near future, meaning Soovle will only be able to provide results for other search engines when this happens.
Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. Start small –- maybe share your links with other local businesses in exchange for links to their sites. Write a few blog posts and share them on Twitter, Facebook, Google+, and LinkedIn. Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website.
This was all free information I found online in less than an hour, that gives me some great ideas for content, partnerships and potential tools to build into my site to be relevant and useful to my target audience. Of course this is just some quick loose data, so I'll emphasize again: be careful where your data comes from (try to validate when possible), and think about how to use your data wisely.
Take the 10 pillar topics you came up with in Step 1 and create a web page for each one that outlines the topic at a high level -- using the long-tail keywords you came up with for each cluster in Step 2. A pillar page on SEO, for example, can describe SEO in brief sections that introduce keyword research, image optimization, SEO strategy, and other subtopics as they are identified. Think of each pillar page as a table of contents, where you're briefing your readers on subtopics you'll elaborate on in blog posts.
If you're looking to upload an image to a blog post, for example, examine the file for its file size first. If it's anywhere in megabyte (MB) territory, even just 1 MB, it's a good idea to use an image compression tool to reduce the file size before uploading it to your blog. Sites like TinyPNG make it easy to compress images in bulk, while Google's very own Squoosh has been known to shrink image file sizes to microscopic levels.

Internet Marketing Ninjas is a full-service SEO company that offers everything you need to succeed online, all in one place. We provide a comprehensive collection of tools to help elevate your website to unprecedented success in all areas of Internet marketing. Check out some of our publicly available tools here, then find out more about our wide variety of Internet marketing services and how we can produce results that can make your business stronger and more profitable.
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