During your campaign, you should be given progress reports by the SEO expert you have hired. Bear in mind that Search Engine Optimization is a long term strategy, and you will not be able to see results straight away. As a rule of thumb, agencies will provide clients with monthly reports. Communication is recommended throughout the process, but this is your opportunity to ask any questions about the campaign or tweak it slightly. Typically, the results of an SEO campaign can take anywhere from 3 months to a year before showing up in reporting.
Over the next few posts, and starting with this one, I’m going to share with you a detailed 8-step process for creating your own SEO strategy (what I often refer to as an SRD (SEO Research Document)), beginning with defining target audiences and taking it all the way through some fairly comprehensive competitive research, search traffic projections, content strategies, and specific goals and prioritizations.
I second Rand's comment! Congrats on moving from the corporate world to the independent consultant. This is my goal for the near future. I too have been testing the waters of independent consulting, but it doesn't quite pay the bills yet! Sometimes I feel like I should find a mentor who has been where I am now and is where I want to go. Perhaps i'll find a few in this community over time!
Great and impressive article! Sounds good, but looks good for blogs where you are giving usefull information to readers, like strategies, advices etc. But unfortunately I can now hardly imagine how I will apply it in the gambling industry, where people are just looking for bonuses, but not for useful content. But I will try, will try to improve firstly user intent.
Typically, the number of keywords targeted depends on the size and scope of the SEO project. Once an SEO strategy plan has been mapped out, the analyst will have a better idea of the number of keywords, a plan can be developed for how those keywords fit in with optimized pages and link submissions necessary to make progress in the SERPs. Analysts start by researching keywords and coming up with a shortlist both the agency and client are happy with. This may include several research methods including keyword recommendations from the client, customers and suppliers, surveys, using keyword research tools and so forth.
What it does: Not everyone can afford to hire a graphic designer. But nearly any of us can learn to do some basic design ourselves. Canva makes design easy and fast. Its tagline, “Amazingly simple graphic design software,” is spot-on. Canva’s templates are optimized for social media, and they are stunning. A few customizing clicks, and you’re set with eye-popping visual content.
Specifics: Be as specific as you can with your recommendations. For example if you’re suggesting partnering with meal home delivery sites, find out which ones are going to provide the most relevant info, at what cost if possible, and what the ideal partnership would look like for content and SEO purposes. Even provide contact information if you can.
Want to see all of the images on a Web page along with their size, alt text, and a real-size display of the image? How about a list of all of your page links: external links, internal links, style sheets, XML, and other assets? Do you know which ones aren't working? Among our free SEO tools, this one is always popular for its multipurpose functionality!
Tailwind is a super simple yet supremely powerful content scheduling solution for Pinterest and Instagram. You can use it to save time with bulk image upload, really easy drag and drop calendar, multi-board pinning and pin looping, hashtag lists, and more. Plus, you can automatically optimize your Pinterest and Instagram schedules based on when your audience is most engaged.
If you’ve ever looked at your site analytics and yelled “what do you want from me?” you’re not alone. That’s why Inspectlet lets you analyze user activity via eye-tracking heat maps, screen capture, and user interaction analytics. You’ll be able to watch how users interact with your site and figure out where they may get confused. And then get to work fixing those areas.
Think of it this way: The more specific your content, the more specific the needs of your audience are -- and the more likely you'll convert this traffic into leads. This is how Google finds value in the websites it crawls; the pages that dig into the interworkings of a general topic are seen as the best answer to a person's query, and will rank higher.
I completely agree that defintion of a target audience isa great first step, but would ask if adding in competitors to the analysis (mentioned here as a later step) helps draw out who your target audience would be via comparisons, i.e. showing who you are an who you are not - would be very interested to hear opinions on how this tactic can be used within the overall step in coordination with targeted keyword discovery.
Thanks for your 2019 tips. As a startup business I’m researching heavily on all SEO matters and you’re giving me the confidence to succeed. Just one question if I may. I’m creating a platform that will have 50,000 pages… As it’s practically impossible to create backlinks to all individual pages, do backlinks count from the domain, for example blog posts. Thanks, Matt