For example, we regularly create content on the topic of "SEO," but it's still very difficult to rank well on Google for such a popular topic on this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you're reading right now), and other subtopics within SEO.
This SEO tool will check any Web page's header tags. Use our header checker to find any page's status code to ensure that your URLs are returning the appropriate status codes and redirects are working properly. A surprising number of indexing and ranking problems come from erroneous redirects, so it's crucial to be sure that all of the HTTP status codes are correct.
This was all free information I found online in less than an hour, that gives me some great ideas for content, partnerships and potential tools to build into my site to be relevant and useful to my target audience. Of course this is just some quick loose data, so I'll emphasize again: be careful where your data comes from (try to validate when possible), and think about how to use your data wisely.
Wow, brilliant strategy! I am thrilled to learn something new and effective that isn’t “black hat”. And yes, this does require work, but that’s precisely what it should require. I would rather see sites ranking high because they contribute terrific content (i.e. useful/interesting infographics) to their niche vs. the person exploiting the latest loophole. But that’s just my opinion 🙂
I think the strategy of creating content that is better still remains the mantra going in to 2020. I really like what you said about better not meaning bigger – e.g. 150 ways to x rather than 15 ways to x. Quality content that is different (but it in a good way) is what should get the recognition and even newish sites can have early success with this method. Thanks for interesting read Brian and I’d love to see a 2020 update (I’m sure you’re working on it!)
Thanks for your 2019 tips. As a startup business I’m researching heavily on all SEO matters and you’re giving me the confidence to succeed. Just one question if I may. I’m creating a platform that will have 50,000 pages… As it’s practically impossible to create backlinks to all individual pages, do backlinks count from the domain, for example blog posts. Thanks, Matt
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