One thing we hear time and again about our own tools is how valuable the benchmark performance data is, and that’s one area where AdGooroo shines. As well as the usual ad spend estimate modeling and other tools, AdGooroo also lets you look at snapshots of specific brands in your vertical – very interesting if you’re looking to adjust your PPC strategy.

This was all free information I found online in less than an hour, that gives me some great ideas for content, partnerships and potential tools to build into my site to be relevant and useful to my target audience. Of course this is just some quick loose data, so I'll emphasize again: be careful where your data comes from (try to validate when possible), and think about how to use your data wisely.


We’re in a whole new era. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s imperative to have a sound online marketing plan in place from day one – a strategy that leverages the power of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements that are out there.
On one specific project, one of the SEOs on my team was brought in during the wireframe stage. T­he entire product team held SEO-specific meetings every week to go over specific recommendations, taking them very seriously, and leaning on every word our team said. We were thrilled. We were hailing their efforts, promising big wins for the relaunch, and even hyping up the launch and it’s projected SEO results in the company SEO newsletter.

What it does: Not everyone can afford to hire a graphic designer. But nearly any of us can learn to do some basic design ourselves. Canva makes design easy and fast. Its tagline, “Amazingly simple graphic design software,” is spot-on. Canva’s templates are optimized for social media, and they are stunning. A few customizing clicks, and you’re set with eye-popping visual content.
Take the 10 pillar topics you came up with in Step 1 and create a web page for each one that outlines the topic at a high level -- using the long-tail keywords you came up with for each cluster in Step 2. A pillar page on SEO, for example, can describe SEO in brief sections that introduce keyword research, image optimization, SEO strategy, and other subtopics as they are identified. Think of each pillar page as a table of contents, where you're briefing your readers on subtopics you'll elaborate on in blog posts.


For example, we regularly create content on the topic of "SEO," but it's still very difficult to rank well on Google for such a popular topic on this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you're reading right now), and other subtopics within SEO.

One thing we hear time and again about our own tools is how valuable the benchmark performance data is, and that’s one area where AdGooroo shines. As well as the usual ad spend estimate modeling and other tools, AdGooroo also lets you look at snapshots of specific brands in your vertical – very interesting if you’re looking to adjust your PPC strategy.
×