Many courses exist (many of which, logically, are offered online) where you can learn the language of website creation and can learn about the details, like how to set up shopping cart systems, security concerns, etc. You will, of course, need to learn about each company you design for. What is the atmosphere of the company that you need to reflect in the website design--is it wild and contemporary, meaning brilliant colors and fun graphics? Or will more classic colors like black, navy blue and maroon be more appropriate?

Of those 2,000 people were planning on downloading the paper, you’ll likely get more of them to download your whitepaper with a shorter form, but you’ll have less information to qualify those leads later. Online form builder Formstack once found that reducing the number of form fields to four or under increases conversions by 160 percent. That’s huge.

PDFs – This one is super simple to create and usually works really well. You can turn any of your blog posts into a PDF and offer it as an exclusive download or upgrade. It’s actually quite impressive how many people want to own something they may have already read in a PDF format. If your information is helpful enough, people will value this download as a useful tool.


If you’re thinking about starting your own home-based business, the available options can seem overwhelming. What type of business is the best fit for your background, skills, and interests? If you don’t have a lot of initial capital to invest, which ones can be started at a low cost? And, most important, which home business has the best chance of succeeding, especially with the U.S. economy still on the rebound?

Everybody knows that finding (and landing) your dream job can be tough—especially when you’ve had the same position for a while and your resume is looking a little rusty. Before jumping in and becoming an expert resume writer, you’ll have to learn how to write a resume on your own, and then practice by redoing resume’s for your friends and co-workers. Next, you’re ready to join a resume writers’ association, continue establishing your credibility and you can eventually make your way into more hands-on career coaching opportunities. If you need to brush up on your resume writing skills, check out this guide about how to make a resume today.

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