In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
EatWith is a great way to test the waters as a chef for your side business idea, and if you have enough rave reviews you might be able to turn your knife skills into a full-time endeavor where you’re leveraging your network to book catering events. This side business idea is built heavily upon getting happy referrals, so be sure to over-deliver for your first customers, and ask if they know anyone else who could be in need of your catering services. Plus, if you play your cards right and start to build a social following over time, you could parlay your success as a caterer into starting a food blog that can open up additional revenue streams for your business.
Once the lead is nurtured and ready to make a purchase decision, you have to pass it along to the sales team. This end of the marketing funnel is important as the actual money is generated here. Also, the salesperson must emphasize on the marketing team's requirements in the form of conversions that will be initiated. Once the customer has made a decision, this is the sales team's work to enrich their experience with the product or service offerings.
But if you get the green light to do it, starting a catering service is a relatively low-overhead way to create a new business. It’s a lot of work, but if you enjoy cooking, it could turn into a lucrative and fulfilling career. To get started with minimal investment, you could first cook in your customers’ homes and use their dishes. Also, a narrow specialization on a particular type of cuisine or event may help you attract clientele as you work develop a strong customer base.
As I’ve already covered with TeeSpring, the T-shirt retailing business is worth millions of dollars. But what if you want to do the manufacturing side of things? T-shirt printing turns out to be quite rewarding business ideas for many people each year, but can quickly consume much of your side business idea time—so know what you’re getting into before diving in. This multi-billion dollar industry counts big corporate factories as well as home-based part-time entrepreneurs.
SEO: SEO traffic is ideal because it’s free. Users who land on your website via search will have high intent to purchase as long as you’re creating the right type of content for your business. If your industry has keywords with high search volume, SEO might be a great inbound marketing channel for you. Click here to find out if SEO will work for your business.
To avoid wasting time and increasing the speed of your sales process, it is smart to invest your time in learning tools that can help you collect leads. Some of these tools even segregate your leads based on various demographic and behavioural factors so that it becomes easy to collect leads, filter them and send drip emails. Some of the most popular automation tools used are LeadFuze, Leadcandy, InfusionSoft, Marketo and more.
Why it matters: While LinkedIn is the social behemoth for B2B leads, Instagram continues to rise in the ranks of B2C lead generation. It may be third in the line (behind Facebook and Twitter) in terms of social media usage, but its one billion-person audience is anything short of minuscule. The potential market of social media users is large, but the competition is just as fierce. To convert those readers, you’ll need a strong social media strategy to gain a following and drive new customer acquisition.
Starting a pet sitting service requires almost nothing in start-up costs. You do need some general credentials that will cost little or nothing to acquire. Your list of credentials should probably include personal pet ownership--if not currently, at least in the past--as well as other pet-related experience, including working at a pet food store, an animal hospital or other animal-related business. You will need to spend a little to become "bonded." This is known as "honesty insurance," and ensures your clients that you won't get their house keys and make off with their valuables (or that they'll get their money back if you do).
If you want to broaden your services and earn more, you can opt to make the entire house look neat and clean with this side business idea. House cleaning services cover carpets, floors, lawns, garages, windows, walls, and roofs, requiring a whole range of cleaning tools. You can hire maids and janitors to do the actual cleaning while you handle sales, administrative and customer service tasks. Or, you can start small by actually getting your hands dirty as a contractor, learning on the job before launching your own cleaning operations with the help of cleaning business management tools like Swept. Beyond that, I’d recommend checking out Cleaning Zoom if you plan on taking this business idea seriously—and be sure to have ready access to this checklist to ensure nothing flies under the radar on you cleaning appointments.
Yes, spending time on YouTube can be a legitimate business idea if you take it seriously. If you can create value-driven, entertaining video content and grow your subscriber base to a few thousand subscribers, your videos can start generating pretty substantial income from all the ads being displayed on your videos. Many YouTube users make well into the millions each year, so there’s clear potential to take this from side business idea to eventual millionaire with the right combination of content, audience, skills, relationships and timing. If you’re considering starting a YouTube channel it’s important use best practices when making videos. Read the YouTube playbook for tips which will result in faster growth of your channel. Additionally think about investing in a quality camera and microphone since the production quality of videos can often affect your viewership.

I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.


How to Get It: You'll need to create a YouTube account and then shoot video either with your phone or a video camera, then upload it to your account. To enroll in the partner program, click on YouTube settings, check the circle next to "Allow Advertisements," then click on "View Additional Features." On the YouTube monetization page, opt in. Generally, you must earn a minimum before you get paid, and YouTube pays monthly — if you don't earn enough in one month, the balance rolls over.
Have a knack for staying organized? If you’re a jack of all trades, you should consider working as a virtual assistant as a side business idea. You can find great gigs on Flexjobs, Indeed, or Upwork. It can be an awesome way to rub shoulders with some very important people, build up your professional network, develop in-demand new skills (like creating GIFs and VR videos), grow your side business ideas and you’ll have the added perk of being able to start this as a home based business idea. Becoming a virtual assistant can be a particularly great side business idea if you’re hoping to travel the world while making money online as a digital nomad.
Driving for one of the two globally expanding app-centric taxi alternative services, Uber or Lyft can still be a fairly lucrative way to earn money as a side business idea on nights and weekends—working only when you want. But before you dive head first into this side business idea, do your homework and calculate the costs of extra gas, mileage, tires, wear & tear and usage on your vehicle—it’s not one of the best guaranteed business ideas that’ll turn a significant profit every weekend, though.
Take the time to develop your skills at either making your own music, or becoming a pro at mixing, and your side business idea of dj-ing local events could turn into a much bigger endeavor. Though you’ll first need to command a solid knowledge of sound design, mixing and music production before expecting to land your first gig with this business idea, as developing an entirely new skill set is not for the faint of heart.

A friend in Boston made a living doing this. He had lived in the Netherlands and was fluent in Dutch. He contacted companies who sent people to the Netherlands to work and live, and offered to provide not just his language expertise but important information on Dutch culture and living in the country. It worked. If you’re from or have lived in another country, consider channeling not just your language but your cultural expertise into a new career.
Over the last decade, high-speed internet, a proliferation of devices and applications, and changing attitudes about the nature of work have made working at home a reality for millions of people around the world. One study, in fact, concluded that nearly half of all American employees work at home. And the trend isn’t limited to the United States; 79 percent of knowledge workers globally now do at least some work outside the office.
Bob Lotich is a Certified Educator in Personal Finance (CEPF®) and has over 10+ years experience writing about Biblical personal finance and is the best-selling author of 4 books including Managing Money God's Way and has been named a top 20 social influencer in personal finance. His writing has been featured on Forbes, The Huffington Post, Yahoo Finance, CBN, Crosswalk, Patheos and others. He has been a full-time writer since 2008 and loves uncovering financial wisdom in the Bible as well as discovering the best tools and strategies to help you put more money in your pocket.
With nearly 100,000 different custom extensions both free and paid available in Google Chrome’s marketplace, there’s a huge opportunity for creating a useful extension for people to use while browsing the web as a low effort business idea. One of my favorite Chrome extensions, Yet Another Mail Merge, which enables you to send bulk customized emails from within Gmail, gives you 50 free credits to send emails and gives you the chance to upgrade to a paid account to unlock more sending—a great upsell for the people who are getting value from the extension. Even free Chrome extensions like SVRF Tabs by SVRF, which replaces your new tab with stunning VR and 360º images, have the potential to bring in new users and eventually drive revenue for the startup’s core business. This side business idea is particularly great because it also allows you to showcase your development skills—which can be put to work as an adjacent side business idea on a freelance basis alongside the Chrome extensions you launch.

The quality of your prospect list is the single most important influencing factor in your marketing success because it can eliminate virtually all marketing waste. A list of well qualified prospects can be a priceless gem because if you exploit it properly it will produce tremendous amount of revenue for you from people who have a proven interest in your product or service. Thousands of properly qualified lists are readily available for virtually any marketing purpose and can give you many times more sales. These lists identify the specific businesses, key decision makers and demographic characteristics you desire, within the geographic areas you specify. You can focus only on prospects who are more likely than not your primary target audience for your product or service.

Employed techies planning to earn some extra side income can leverage their software and hardware skills by offering home-based computer repair services as a business idea that engages their passion. If this rings a bell, you can start with a modest one-man tech team before envisioning a scaled-up operation as massive as Geek Squad. Remember, you can provide home service locally as a starting point to this business idea, as well as offer remote support through online messaging and video calling services before making your way into a retail setting.


Carpets make your home warm and cozy. But they also tend to gather dust, grime, stains, allergens and bugs over time. You can tap into this opportunity by launching a carpet cleaning side business idea or serving as an independent contract cleaner in your free time. Either way, you’ll need to invest in proper equipment such as vacuum cleaners, carpet brushes, and cleaning chemicals in order to launch this business idea. Look into the possibility of renting equipment for a full weekend and lining up 5-10 clients to service, to offset your rental costs. If you turn a healthy profit, you’ll eventually be able to invest in owning your own equipment and increase your margins, thus going from side hustle to serious business.
There are bound to be other non-competing businesses who have already spent years attracting and establishing relationships with the very people who are prime prospects for your own products or services. By establishing the right relationships with those ”hosts”, those customers can be yours for the asking, with the full co-operation and permission of the businesses that acquired them in the first place … and it will bring you more customers and more cash right away.
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