Why it matters: Looking to generate some in-person leads? Today’s the day to optimize your Google My Business page. Google My Business (GMB) is a free, easy-to-use tool that helps businesses manage their online presence and appearance in Google Search and Google Maps. A strong GMB listing can bring more traffic to your website, social channels, and front door.
Packaging your skills and knowledge into a downloadable eBook (like I’ve done with my best blogging books) that delivers value to those seeking to learn a skill, advance in their careers, or start their own businesses, makes for a strong value proposition if you target the right audience (which is why it makes for such sustainable business ideas for many authors). A class I took with Tara Gentile on CreativeLive will also show you how to use your existing body of work to write an eBook within the next week (even by starting with something as simple as a blog post outline to kick the process off) and turn an eBook into one of the smartest business ideas you can execute on if you have a knack for writing. Put in some serious work with your eBook, build an audience and you’ll have a platform to pitch traditional publishers on landing a book deal—then you can write one of the top business books and really build your personal brand.
The only thing better than the smell of grandma’s chocolate-chip cookie recipe baking in the oven is watching cash roll in as customers order those delectable treats. Home baking is an approachable business idea in that it involves doing what you’re probably doing a lot of, anyway, if you love to bake. You probably have all the equipment and expertise you need to get started.
We all wear clothes (at least some of the time). Which, of course, makes the business idea of cleaning soiled laundry an obvious hit. In fact, the self-service laundromat industry in the US is worth more than $3 billion, with many related businesses such as a mobile app laundry service, a real rolling mobile laundry service, and home laundry pickup & delivery services springing up each year. Cash in on this trend as a side business idea.
If you want to speed up the process of launching your blog, I recommend setting up quick, affordable and easy website hosting with a company like Bluehost or one of the other best web hosting plans for bloggers, working through the process of creating a blog business plan and choosing a simple WordPress theme and working on your first post—in order to set the precedent of prioritizing your time on creating content, connecting with (and building) your audience. You’ll also need to employ the right blogging tools to grow your blog along the way.
Why it matters: Blogging has been a popular lead generator for years, but does that mean its days of being an effective marketing tool are over? Despite overwhelming content saturation, blogging is far from dead. The important word in this stat is “prioritize.” Marketers who take the time to nurture, grow, and evolve their blogging tactics are still seeing massive returns, including leads.
Start by generating compelling content that can be shared across various marketing platforms. Create and share contents that suits your business and share that in the proper marketing platform or social channels where your audience generally come to read. The contents may be in the form of regular blog posts, infographics, articles, whitepapers, etc. The key here is consistency. Also, give your customer a means to contact you. It can be a nice CTA, where the customer fills his contact details. Thus, the more and better you channelize your content strategy, the more will be your leads.
Countless small businesses start out their web presence using a WordPress website (myself included) with one of the best web hosting plans to power it (consider even cheap hosting plans or free hosting if you’re on a budget), before needing to upgrade to other solutions for various reasons. Many of them will pay several hundreds of dollars for someone to get their business ideas set up online. If you have the patience to learn how to start a blog yourself, it’s an extremely valuable skill and can be turned into a very lucrative side business idea even if you’re just starting with one of the best WordPress themes and customizing it for clients—especially if you sign up for affiliate programs with companies like Kinsta, who offer high quality managed WordPress hosting plans that allow you to collect fees from the clients you refer their way. Consider an additional service offering to your clients by executing on a carefully curated digital marketing strategy that goes beyond just setting up their website, and into actually generating traffic to it. Plus, with the skills you pick up from this side business idea, you’ll be able to spin up other profitable website ideas like my friend Andy’s been able to do with his site, AwesomeStuffToBuy.
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Anyone can sell goods on Amazon, provided you have products to sell (or buy low, then resell). If you’re the type to hit all the local garage sales each weekend, there’s all sorts of valuable things that can be resold online as incredibly lucrative side business ideas. If you want to step your Amazon selling game up, check out this detailed story about Amazon and eBay retail arbitrage featuring an interview with several successful drop-shippers who’ve grown this home based business idea from side business into a lucrative money-maker.